In late 2019, Twitter began to experiment with providing context to trends, developing what Geary said were "some algorithmic tools" in the process. Trends have long been a contentious feature of Twitter, particularly when it comes to the potential spreading of misinformation on the platform. You know, everyone gets terribly worried every time they see Betty White's name." "People see it when they click into, and it's not always easy to tell from what the keyword is that's trending what's happening, and sometimes people can get the completely wrong idea about why something is trending. "Trends is one of the areas that is obviously incredibly high profile on Twitter, but can also end up with 'WTF' moments," she told Insider. Twitter descriptions aim to provide context for a constant stream of informationĪccording to Joanna Geary, the senior director of curation at Twitter, trend descriptions arose from Twitter's desire to provide more context to conversations. In the process, the writers have been mythologized under monikers like "Description Man," imagined as an omnipresent entity with eyes on every trending discussion on Twitter. It often indicates a user profile.įor those in charge of providing context for whatever topic is taking over Twitter on a given day, writing descriptions is a process of not only understanding trends, but communicating their meaning to a general audience. Account icon An icon in the shape of a person's head and shoulders.
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